Post by account_disabled on Dec 3, 2023 22:48:52 GMT -5
Ad set level (case #1) would have had worse performance (10 conversions).To improve his campaign's performance, he should have skillfully increased the budget for ad set #2 and decreased the budgets for ad sets 1 and 3.But all of this takes time and thought . And when we talk about larger amounts, we can also make errors of interpretation.It is also possible that an audience outperforms .
for a few days and underperforms the foll Europe Cell Phone Number List owing days...Thanks to CBO, most Facebook advertisers have been able to put an end to these constant headaches for good.Indeed, campaign budget optimizations happen in real time , so Facebook always distributes your campaign budget to the best performing ad sets.So this means that the spend on each ad set varies from day to day.So, is campaign budget optimization (CBO) “better” than ABO .
(ad set level budget)?For Facebook, of course it is!For advertisers, it's a real debate.The big advantage of CBO is that it avoids frequent budget changes from one ad set to another.After all, it's okay to increase the budget on an ad set that delivers good results and decrease the budget on an ad set that delivers more expensive results.Additionally, the CBO acts as an amplifier for a campaign that works.Concretely.
.some audiences in your flagship campaign (CBO) may burn out.This is when you can cut out the audience in question and replace it with an audience that you tested in a second test campaign.In addition, campaigns with CBO work best when you limit modifications, which is very frustrating as an advertiser and you want to improve results!The problem with remarketingThe second problem with CBO (and not the least) is that it does not always allow for efficient budget distribution between your different retargeting audiences .
for a few days and underperforms the foll Europe Cell Phone Number List owing days...Thanks to CBO, most Facebook advertisers have been able to put an end to these constant headaches for good.Indeed, campaign budget optimizations happen in real time , so Facebook always distributes your campaign budget to the best performing ad sets.So this means that the spend on each ad set varies from day to day.So, is campaign budget optimization (CBO) “better” than ABO .
(ad set level budget)?For Facebook, of course it is!For advertisers, it's a real debate.The big advantage of CBO is that it avoids frequent budget changes from one ad set to another.After all, it's okay to increase the budget on an ad set that delivers good results and decrease the budget on an ad set that delivers more expensive results.Additionally, the CBO acts as an amplifier for a campaign that works.Concretely.
.some audiences in your flagship campaign (CBO) may burn out.This is when you can cut out the audience in question and replace it with an audience that you tested in a second test campaign.In addition, campaigns with CBO work best when you limit modifications, which is very frustrating as an advertiser and you want to improve results!The problem with remarketingThe second problem with CBO (and not the least) is that it does not always allow for efficient budget distribution between your different retargeting audiences .